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Market Mapping

Market Mapping is our research and discovery phase.

We apply methods drawn from competitive intelligence, environmental scanning, and hypothesis testing to interrogate the real conditions of the market, not assumptions or anecdotes.


We move beyond generic benchmarking to understand:

  • What talent actually exists for this role, in this location, at this level?

  • How are other companies structuring and compensating similar positions?

  • What external pressures (timing, geography, reputation) will shape the search?

  • Where do we have leverage and where will we need to adapt?

We treat the talent market like a dynamic system—fluid, competitive, and shaped by forces that require real-time input. We test early hypotheses about candidate availability, refine filters based on signal (not noise), and give our clients a grounded view of what’s possible.

This is how we replace guesswork with evidence, and build a search strategy rooted in reality and backed by data.

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